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Group Content Development Workshop & Event Design (Shared project costs) – Up to 4 people with professionally produced video

£495.00

Book this group workshop to work directly with a COGUK coach to learn how to develop and deliver a group professional healthcare event of your own! You will work as a group to define a healthcare topics of your choice and be coached through the process until you are ready to deliver an event of your own live.

Your event will be recorded and professionally produced before being made available to you for distribution on your website and social media channels. Your event video will also also be promoted across COGUK digital platforms and is designed to raise the profile and evidence the knowledge of our healthcare professional members.

Booking the Programme

Once you have registered to the programme a COGUK coach will contact you directly to create a schedule that suits you.

Description

Programme Breakdown:
welcome

Initial group meeting and coach introduction

The group will be introduced to your COGUK coach as well as your peers during a welcome session. The details of the programme, including confidentiality and codes of conduct will be agreed with the group.

We will define the best ways to capture and records key findings and thoughts throughout the programme so that you can refer back to them in the future.

idea

Defining your subject area and why

Our content development workshops are designed to provide both you (as healthcare professionals) and the wider public, with a range of highly-valuable video content that can be used as an educational tool and a way of highlighting your expertise.

Choosing a subject for your video that is both of interest to your group and an area you feel will have value to our audience is key.

Your coach will help you to define this subject with your group.

Framing the event content and flow (telling a story)

In this section, you will explore ideas of storytelling within the context of your own and the group’s experience. You will learn about how the storytelling concept can be used as an effective tool to share ideas and collaborate with colleagues. You will also be introduced to storytelling, using real-life examples, as a method of exploring and explaining complex ideas in simple and effective ways.

It is important to define a structure which has a clear beginning, middle and end as well as develop interaction with your event audience.

Mission and vision

Defining audience takeaways (self-improvement, knowledge, awareness)

Every video produced through our COGUK programme must be of value to both you (as a healthcare professional) and the wider public audiences. They should include content which boosts self-improvement, conveys knowledge to improve health and raises self-awareness.

We will define the key audience takeaways that should be delivered within the event and begin to structure them within a wider context.

understanding

Development of key elements of content

You will begin to brainstorm your ideas and start to filter them into a core event concept. The key takeaways and general structure of your video will be formed in this stage. Now is the time to start to generate the content.

Audience attention span and time constraints will be considered at this point.

Coach refinement of content

Finally, you will work with your coach to ensure that your event is ready to be delivered as a final product and that you have a good level of awareness in your subject. This will help you to remain adaptable during the final delivery.

Storyboarding: Graphics choices and key wording (5 frames)

When your event has been produced it will be scheduled to be delivered live. The live event will be recorded and produced into a final video by our team. The video will be up to ten minutes in length.

It will then be added to the COGUK website and promoted across all of our digital channels.

Speaker selection and group interaction

Within the group you will need to choose those who wish to speak during the event as well as decide upon the final format. This will affect the structure of the event and so is an important part of your planning.

Rehearsal

Like with all productions, having some practice runs with constructive feedback will help you gain confidence and polish your event to make it work in the way you intend.

You will rehearse your event with our COGUK coach and review and analyse a recording before the final event goes live.

Final event and recording

When your event has been produced it will be scheduled to be delivered live. The live event will be recorded and produced into a final video by our team.

It will then be added to the COGUK website and promoted across all of our digital channels.

Additional information

Programme Hours

Approximately 4 hours of direct coaching contact

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